It’s almost impossible to overstate the value of a website to businesses, especially among local brands and companies. In industries where there are bigger and better competitions wherever you look, the Internet gives startups and local businesses the opportunity to connect with potential customers and earn their share of the market.
Having a website a must for any business seeks to thrive and succeed in this digital world we live in. Merely complying with the bare minimum, however, won’t cut it. Having a website just for the sake of having one will hardly do your local business any good. Your potential customers are all over the Internet looking for solutions. And when they come across your website, they’ll be expecting usability, readability, device compatibility, and helpful content.
4 Reasons Why Local Businesses Must Invest in Modern Web Design
If you want your website to reach as many people as possible, you’ve got to improve it, invest in it. And where do you start? Start by adopting a modern web design that focuses on creating clean, organized, aesthetically-pleasing, responsive, and functional web pages.
These reasons should convince you to switch to a modern web design:
1. Customer Retention
In this industry, first impressions are everything. If you get off to a bad start with your consumers due to poor web design, outdated graphics, and extremely confusing navigation, then it would be very difficult to convince them to stick around and check out what you have to offer. On the other hand, a well-organized, aesthetically-pleasing, and responsive website can make visitors feel welcome and encourage them to get to know your brand more.
According to Adobe, “38% of people will stop engaging with a website if the content/layout is unattractive.” This means you could be losing hundreds of potential customers daily just because your website has poor visuals.
Stop wasting money or time bringing visitors to your website only to have them leave because of bad design. LA Web Design can help you take the looks and user experience of your website to the next level.
A website cannot truly claim that it has a modern design if it’s not mobile friendly. With mobile devices generating 51% of the global website traffic in 2020, it is safe to say that a website that doesn’t render well on smartphones and tablets can do a business harm – a lot of harm, to be exact.
Having a mobile-friendly website means using a responsive website design – a design strategy that allows your website to adapt to different screen sizes without sacrificing usability or user experience. A website that doesn’t incorporate responsive design usually offers poor user experience when viewed on mobile devices, and may lead to mobile users abandoning your site.
But just in case you need more push to invest in a modern web design, perhaps, there’s better no reason than the fact that Google is set to implement mobile-first indexing for all sites in Search in March 2021. If you want to improve your rankings in search results, you’ve got to go mobile.
Mobile-friendliness is definitely an advantage for any local business with a website – one that comes with a modern web design.
3. Trust and Brand Recognition
When it comes to websites, the adage “don’t judge a book by its cover” hardly applies. In many ways, your website is the face of your brand and, whether you like it or not, people will create their first impression and evaluate your trustworthiness based on what they see the moment they stumble on your site.
A website that not only looks amazing but also works well will build trust and better brand recognition among your potential customers. On the contrary, a website that looks dated, confusing to navigate, and uses a lot of stock photography will only hurt the credibility and reputation of your brand.
A clean and simple web design with proper headers and strategically-positioned calls-to-action makes people feel taken care of and will encourage trust among your visitors. You’ll be doing your local business an immense favor by investing in a professional and modern-looking website.
4. Bolster SEO Campaigns and Drive Conversions
Wouldn’t it be great to see your website rank on the first page of Google for searches related to your trade or industry? If, like every other business with a website, your goal is to earn one of the top spots in the search engine results page, a well-optimized web page with modern web design can help you get there.
Google recently announced the Core Web Vitals as the top ranking factors for websites in 2021. This means that faster, more responsive, and visually stable web pages are more likely to rank higher in search results. Speed, responsiveness, and aesthetics — all these can be improved by adopting a modern web design.
Rankings, aside, one of the best things about a modern website design is that it puts the needs of the user first. Once people visit your site, they are encouraged to engage with it in some way – whether it’s filling out forms, subscribing to a newsletter, purchasing your products, or availing of your services.
An updated, well-designed, and well-thought out website will make it easier for you to generate leads and drive more conversions.
Custom Web Design for Every Budget
Regardless of the type or size of your local business, partnering with LA Web Design can do wonders for your business. Let our digital marketing strategists for local businesses give your website a fresh, modern look and usher your brand into a new and more prosperous era.