Designing a visually appealing and well-optimized website is no easy feat. Fortunately, this is something seasoned digital marketing strategists can quickly help you with. Bringing your dream website to life requires meticulous planning and an intelligent approach.
To get your website designing efforts off to a superb start, below are some of the critical factors you need to consider and discuss with your digital marketing strategist:
Who You Are
For most people, your website is your public face. That said, it is crucial that it fully represents what your brand is all about. What message would you like to put forth? What are your values? Be very clear about who you are, what you do, and the pain points you are trying to solve.
Purpose of the Site
Ideally, you need to implement design choices with your target audience and online visitors in mind. Have a clear understanding of what your site is for before deciding on the content you want to create or your site’s aesthetics.
Are you trying to get new clients? Do you want to inform and educate? Are you looking to drive sales for specific products or services? Answering those essential questions can help you figure out the call to action you want your visitors to take.
Bells and Whistles
Too much music, videos, flash, and other unnecessary media elements can be counterproductive. While useful and eye-catching in moderation, in excess, they can distract visitors from what your message truly is.
Refrain from using bright colors as they are hard on the eyes and can make texts difficult to read. A clean, polished, and simple look is always the best way to go.
In 2014, over a quarter of the people that browsed the internet used a mobile device. That means if your site is not mobile-friendly, you risk losing a significant number of prospects. Not only that, you also lose authority signals in Google’s eyes.
Analytics provides useful data on who and where your traffic is coming from. The data gathered can also help you strategize better and make changes where necessary. Google Analytics is one of the most popular analytics tools you can use.
Site security is especially crucial if your website handles transactions. Do customers feel safe providing their personal information? Identity theft is still a massive threat nowadays. To protect your site and the data of your visitors, consider an SSL or BBB certificate.
For other key factors you need to consider when designing your website, refer to the infographic below:
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Those days when a business can exist without a website are long over. If you want to target the right people successfully, you have to be where they are. Nowadays, most of them are online.
Reaching your audience is just half the battle. You also need to design an attractive website that fosters trust. Ensure you have the two essentials covered, and you are on your way to creating a website that truly converts.